Case History - Franchise
The most commonly cited reason for not exploiting the full potential of localisation is cost. For a franchisor’s marketing department, personalising artwork for each and every franchisee usually comes with high agency or internal design costs which can’t be justified. Beyond that, the effort required in managing the variations and the logistics of production and delivery will be enormous in comparison to producing one or two pieces and dispatching them to all franchises.
It is understandable why the generic route is taken, but Card Corp has developed the necessary tools to redress the balance between cost and effectiveness. In general, even though the franchisee has received the central materials, they probably still need something else, which means they contact a local designer or printer to get what they need. In most cases, this leads to brand devaluation and inconsistent end results which will not complement the official marketing print.
The Answer
Card Corp’s Enterprise Edition is an ideal solution. It gives franchisors the opportunity to offer branded templates securely online for personalisation by the franchisees. The visual process of changing data from simple items such as contact details through to changing images and messages on posters and flyers, takes only minutes, with the resulting artwork being submitted directly to print.
Therefore, the collateral can be generated consistently against the corporate brand is measured in minutes.
The core to any web-to-print solution is the design engine behind the interface. Sophisticated enough that can take the user’s personalisation, combine these with the master artwork, and output hi-resolution, print or press ready artwork in seconds.
Franchisees are much less likely to produce in-house or ‘copy shop’ marketing resources. They don’t need specialist design training, just an internet browser.
Contact us for a demonstration and learn how it can transform your business.