Case History - Retail

‘With Card Corp, your clients now have the power to market

                             locally while building their brand globally.’

There are other significant advantages to be considered with this model.

Historically, if a company wanted branch-specific information on a brochure or other sales resource, then the artwork would have to be modified for each location or store. That is to say, a designer would need to clone the design again and again and change the relevant details.

If you consider an organisation with hundreds of locations, this process would be both laborious and costly. Multiply this by the number of promotional items and the process is no longer viable, despite the value it adds to the marketing effort.

Coupled with this are the file management and server storage issues that will arise. Ten pieces of marketing literature multiplied by 100 stores results in 1000's of hi-res files needing server space, version control and management, arguably requiring an employee’s full-time attention.

Our approach is different.

Not only are the orders placed on demand, but most importantly the artwork needed is also generated on demand. This is the fundamental change in approach that creates the paradigm. Bringing together asset management techniques and company data, in conjunction with interactive ordering, the result is a more effective marketing effort with significant savings in cost at every stage of the process.

> New templates can be created and then linked to the existing database.

> New product images can be added to a central library.

> New branches or locations can be added

> Branches can order what they want, when they want it.

Contact us to find out how you can regain control of your brand.

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