Brand Protection and Management
Companies spend billions every year building the value of their brand. Therefore protecting that asset is vitally important to them. However marketing executives still have to deliver on their primary goal of putting brand protection systems in place that will benefit their companies top line growth.
Card Corp is leading the way in distributed print ordering for marketing and promotional products. Through a secure login, customers select the item they wish to edit. The user is then presented with the artwork which they can edit directly. Text can be added and edited as well as images inserted or replaced within the image library. Images can also be enlarged, reduced & cropped for best results.
Documents can be one or many pages in length & the user can view an onscreen proof of the design at any point. Areas of the document can be locked such as text or images to enforce corporate design, layout & style rules. Users can also be restricted to the use of a predefined library of images.
With Card Corp, your company has the power to market locally while you build the brand globally
Designs created using Card Corp’s system can be subject to the corporate order approval system, thereby streamlining the document review process. Once an order has been approved the print provider will receive an email notification.
The template system controls every aspect of your product, not just the text and logo, but the size, the material, the pantone colours, finish and every attribute you care to mention.
Therefore the question becomes “How can I let branch offices, franchisees, individual stores or distributors customise marketing material to suit their unique geographical market, customer base or the products they stock without compromising our brand”? Card Corp delivers the solution by allowing users to modify brochures, flyers, catalogues or POP/POS material whilst keeping within pre-determined brand guidelines.